What I learn running off-plan launches, written down before the next one starts. Lead quality, launch playbooks, Google, Meta and the machines that help.
Both channels bring buyers, but they bring different buyers. How I decide which one leads a campaign, and how I run them together.
Read the noteWhat I set up before an off-plan launch in Dubai, Sharjah or Abu Dhabi, from EOI campaigns to owning the search on launch day.
Read the noteWhy I judge every campaign by cost per qualified lead, and the five habits that keep one in every two of my leads sales-ready.
Read the note